U.S. DEPARTMENT OF THE INTERIORBUREAU OF LAND MANAGEMENT
UNITED STATES DEPARTMENT OF THE INTERIOR
BUREAU OF LAND MANAGEMENT
WASHINGTON, D.C. 20240
November 21, 2010
In Reply Refer To:
4710 (260) P
EMS TRANSMISSION 11/29/2010
Instruction Memorandum No. 2011-021
To: All Field Officials (except Alaska)
From: Assistant Director, Renewable Resources and Planning
Subject: The Bureau of Land Management’s (BLM) Partnership with the Mustang Heritage Foundation
Program Area: Wild Horse and Burro (WH&B) Program
Purpose: This Instruction Memorandum (IM) establishes policy and procedures with respect to the Bureau of Land Management’s partnership with the Mustang Heritage Foundation (MHF). The purpose of this IM is to establish a framework for communication and problem resolution. The IM defines the BLM’s roles and responsibilities.
Policy/Action: The BLM’s partnership with the MHF is a unique and ground-breaking effort to work with a private, non-profit organization on a large scale to train and adopt excess wild horses to qualified individuals. At the heart of this partnership are the following principles: (1) a recognition that demographic changes have led to increasing demand for horses with at least some training; (2) implementing a number of pilot projects and other programs and activities aimed at increasing the number of trained wild horses available for adoption without a Federal investment in infrastructure; and (3) reaching new and previously untapped adoption markets. Since September 2007, nearly 2,700 excess wild horses have been trained and adopted through various MHF Programs and events. Equally important is the marketing coverage which has directly benefited the WH&B Program through the media and internet, such as YouTube, Facebook, Twitter, Trainer Blogs, etc.
Good two-way communication is paramount to the success of any relationship, and the BLM’s partnership with the MHF is no exception.
B. Program Objectives/Project Management Plan
Specific program objectives are to: (1) market and promote specific programs, events, and activities to achieve successful adoptions of wild horses; (2) enhance public education and outreach; (3) increase the value of mustangs in the eyes of potential adopters; (4) develop relationships with competent horsemen and women (trainers).
Current MHF Programs include:
C. BLM Roles and Responsibilities
1. Supervisory Marketing Specialist (SMS). The SMS at the Washington Office is responsible for the overall administration of the TIP, YAY, and MSF Programs and for the BLM’s assistance agreement with the MHF. Contact the SMS at (202) 912-7265 with questions about current MHF Programs; ideas for any new programs, events or activities, or assistance with resolving any problems/concerns about the TIP, YAY, or MSF Programs. The SMS is also responsible for the overall coordination of EMM events. This includes working closely with the MHF and the State WH&B Lead to coordinate event dates/locations and identify the point of contact (POC), Office of Jurisdiction (OOJ), and media contact for each event. The SMS and the National Marketing Team are also available to provide assistance with marketing and advertising EMM events or to resolve any potential problems or concerns.
2. State WH&B Leads. State WH&B Leads are responsible for the effective facilitation, coordination, communication, and implementation of MHF Programs, activities, and events in their jurisdiction. Contact the State WH&B Lead with questions about MHF Programs, events, or activities, to clarify roles/responsibilities, to coordinate compliance inspections, or request assistance with resolving performance issues relative to any TIP, YAY, or MSF trainer, or to address and promptly resolve allegations of animal cruelty, abuse, or neglect by any participating trainer.
3. Office of Jurisdiction (OOJ). Among the OOJ’s responsibilities are:
4. BLM Facilities. Responsibilities include:
5. National Shipping Coordinator (NSC). The NSC and MHF will coordinate the number, sex, and age of horses for EMM, YAY, MSF, and TIP. Contact the NSC at (775) 861-6625 at the NPO to order additional inventory, as needed.
Timeframe: This instruction memorandum is effective immediately.
Budget Impact: The full unit cost to train and adopt a mustang to a qualified individual through MHF Programs/events averaged about $2,200 per animal during Fiscal Year (FY) 2010. The average cost savings for each animal not maintained in long-term holding for the remainder of its life is about $10,000 over 20 years. The net cost savings to the BLM for horses trained and adopted through MHF events and activities in FY 2010 was $7,800 per animal over 20 years.
Background: Mustang Heritage Foundation competitive events have successfully trained and adopted nearly 2,700 wild horses since September 2007, which has resulted in widespread marketing and outreach within previously untapped adoption markets. To ensure the continued success of these events, a clear understanding of the BLM’s role is essential.
Manual/Handbook Sections Affected: No change or affect to BLM manuals or handbooks is required.
Coordination: The IM was coordinated with WO staff, State WH&B Leads, Facility Managers and Mustang Heritage Foundation staff.
Contact: Questions concerning this policy should be directed to Sally Spencer, Supervisory Marketing Specialist, at (202) 912-7265.
Signed by: Authenticated by:
Lynda L. Boody Robert M. Williams
Acting, Assistant Director Division of IRM Governance,WO-560
Renewable Resources and Planning
|Last updated: 12-03-2010|
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