U.S. DEPARTMENT OF THE INTERIORBUREAU OF LAND MANAGEMENT
News.bytes Extra, issue 218
Superbowl commercial filmed on public lands in Owens Valley
The use of BLM public lands for shooting commercials, films and TV shows got a big national boost last week, with one of the Super Bowl's advertising highlights, the so-called "Caveman" commercial for Federal Express. The commercial was filmed on two sites within lands managed by the BLM' Bishop Field Office: the Alabama Hills and the Goodale Creek Campground west of Lone Pine in Inyo County.
Below: the "cave" was actually styrofoam constructed in Santa Monica:
BLM' Donna McMullen served as compliance officer and reports 70 people from Traktor Films, the permittee, endured howling winds and temperatures down to eight degrees Fahrenheit. With the scenic Alabama Hills and the majestic Sierra Nevada Range in the background, the "cavemen"; who spent five hours in make-up, and the cave, which was actually styrofoam constructed in Santa Monica, were all that were filmed onsite -- the dinosaurs were digitally added in the studio.
BLM carefully plans for such shoots, balancing the industry' needs with protection of the public lands. Filming companies pay fair market value for use of the public lands and small communities in the Owens Valley also financially benefit from the crew' presence.
A large fog machine was used to create the "primordial fog."; Area firefighting and law enforcement agencies
On-site production involved 70 people, and about 25 support vehicles:
If you missed the commercial, you
can view it online at the FedEx website. To view the commercial, follow this
link and click on "Stick" for PC or for Mac:
Alternate link, via Google video:
For more information on these public lands or filming requirements, check out these websites:
"What does it take to get a film permit?" (BLM California, Bishop Field Office website)
"Goodale Creek Campground" (BLM California, Bishop Field Office website)
"The Alabama Hills dedication" (BLM California, Bishop Field Office website)
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