Tourism Strategy Sample Plan

Communities within individual states often develop cooperative strategies and marketing to maximize limited resources. One effective strategy often used is to define geographic zones within the respective state that share a common market theme, such as “Cowboy Country” or “Grand Canyon Country”, for example. Once a state is zoned, communities develop a package-attraction and advertise cooperatively – a strategy that intended to entice visitors to stay in particular areas for longer periods of time. 

The following in an outline of the basic components of a sample tourism plan. This outline can facilitate joint tourism plan discussions with community and tourism partners.
Project Context & Purpose
Planning Process
Existing Conditions
Regional Socio-Economic Trends
Tourism Trends
Tourism, Recreational & Heritage Assets, & Opportunities
Tourism, Recreational & Heritage challenges, & Threats
Potential Markets: National Trends
Resident Visitors: Local Travel Habits
Nonresident Visitors: Current Traveler Profile
A Particular Community’s Competitive Niche
High-Priority Target Markets
Strategic Vision
Guiding Principles
Market-Driven Approach
Strategic Goals
Organization & Roles
Priority Objectives & Actions
Managing Information
Managing Use of Assets
Creating Teams
Implementation Process & Steps
Organization, Roles, & Resources
Priority Projects & Action Tables