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Flickr Guidance

Flickr is an online photo and video hosting website, web services suite, and online community.  The BLM shares photographs of landscapes, wildlife, people, and events on Flickr to reach the public and drive traffic to the BLM's official website. 

This online guidance outlines procedures for using Flickr for official BLM business.
III.Technical Requirements

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I. Governance

The National Communications Directorate - through its New Media Team - provides national oversight of Flickr accounts for official external communication needs.

The BLM's New Media Team authorizes only one national Flickr account and one Flickr account per BLM state and center.   The BLM's New Media Team and State/Center External Affairs (EA) Offices will manage the approval, posting, and tracking of photos.  Offices and programs with appropriate photos should contact their local BLM communications staff.

At this time, not all BLM states and centers maintain a Flickr account.  To establish an account, the State/Center EA Office should submit the Social Media Request Form to the BLM’s New Media Lead, Kaveh Sadeghzadeh, at - as outlined in the BLM's online new media policy.

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II. Branding

For consistent branding across new media sites, all BLM Flickr sites must include the following branding elements:

  • The official BLM logo (download the BLM logo resized for Flickr);
  • The BLM office, state, or center name;
  • The boilerplate language for BLM official communication; 
  • A brief description of the BLM office, state, or center;
  • A link to a BLM official website; and
  • A linked list of office, state, or center new media sites. 

BLM Flickr sites may include additional information, such as address and telephone number. 

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III. Technical Requirements

All BLM Flickr sites must comply with the following technical requirements.

[1] All photos posted to an official BLM Flickr account will be archived in the BLM's web content management system. 

[2] All photos posted to an official BLM Flickr site will first appear substantively on the BLM's external website.

[3] All photos posted to an official BLM Flickr site will have a title and description that covers the who, what, where, when, and why of the photo.  A good description provides not only greater accessibility to persons with disabilities but also more effective search results for the public.  

[4] All photos posted to an official BLM Flickr site will have, at a minimum, the following  "tags":  BLM, Bureau of Land Management, state name, office name, and program or subject name.  In addition, photos will add NLCS and National Landscape Conservation System as tags as appropriate.  Other recommended tags include popular words or phrases in Flickr and standard search keywords from the BLM's external website.

[5]  All photos posted on an official Flickr site will meet the following criteria.  

  • A photo should be saved as a .JPG, .GIF or .PNG file.
  • The photo resolution should be at least 768 x 1024 pixels for portrait or 1024 x 768 pixels for landscape.  This is the minimum resolution, and much higher resolutions are recommended.  A good rule of thumb is an image size in inches of 4 x 6 (6 x 4) to 8 x 10 (10 x 8) and 300 dots per inch (dpi).        

[6]  All official BLM Flickr sites will provide the public with the following instructions for using BLM photography.  

How do I credit images? 

When using images, please give photographic credit to the U.S. Bureau of Land Management in the following manner:

Bureau of Land Management, or
BLM/Photo By _____ (if known), or
BLM/State or Field Office (if known)

[7]  All official BLM Flickr sites will provide a link to the BLM's new media commenting policy.

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