U.S. DEPARTMENT OF THE INTERIORBUREAU OF LAND MANAGEMENT
 
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United States Department of the Interior

BUREAU OF LAND MANAGEMENT
Washington, D.C. 20240-0036
http://www.blm.gov
 
March 5, 2009
 
In Reply Refer To:
1120  (WO610) P
 
EMS TRANSMISSION 04/03/2009
Instruction Memorandum No. 2009-102
Expires: 09/30/2010
 
To:                   Assistant Directors, State Directors, and Center Directors
                        Attn: External Affairs Chiefs
 
From:               Assistant Director, Communications
 
Subject:           Use of Paid Advertising
 
Program Area: External Affairs
 
Purpose: This Instruction Memorandum (IM) provides guidance regarding use of paid advertising by the Bureau of Land Management.
 
Policy/Action: The Department of the Interior policy, as outlined in 470 DM 1 on advertising, is as follows:
 
E. Paid Advertising. It is not the general policy of the Department to use paid advertising in any publication in connection with its programs and activities, except where special legal requirements and authority exist. In the event that any bureau or office believes paid advertising is necessary because of the significant benefits it affords in enhancing public participation, prior approval must be obtained from the bureau public affairs office.
 
The following link provides the complete text of this Chapter:
 
The DOI has delegated approval authority for paid advertising to the External Affairs Chiefs of each agency. Therefore, the BLM is providing the following guidance:
 
Consistent with existing BLM policy, the Washington Office must approve all requests for national print, TV, radio, and web-based advertising, and State External Affairs Offices can approve state and local advertisements under the following circumstances:
  • Promotion of wild horse and burro adoptions.
  • To meet specific human resource recruitment goals; e.g., positions that require exceptional technical qualifications or foster a more diverse workforce. 
Expenditure of funds must comply with existing BLM procurement guidelines (http://web.blm.gov/natacq/).
 
If another situation presents itself as requiring use of federal funds for an advertisement, the State Office External Affairs staff should consult with the Washington Office Public Affairs Division Chief to discuss additional justification, forms, and approvals that may be necessary.
 
Timeframe: This IM is effective upon receipt and supersedes IM No. 2006-187.
 
Budget Impact: None.
 
Background: Public understanding and discussion are essential to the effective planning, conduct, and accomplishment of Departmental and Bureau activities. The use of paid advertising, in certain circumstances, has proven valuable in the BLM’s efforts to effectively communicate with the public.
 
Manual/Handbook Sections Affected: There are no BLM handbooks or manuals affected by this IM.
 
Coordination: Coordination not required for this IM.
 
Contact: If you have any questions regarding this IM, please contact the BLM -Washington Office Public Affairs Division Chief, at (202) 452-5128.
 
 
Signed by:                                                                  Authenticated by:
Craig Leff                                                                  Robert M. Williams
Acting, Assistant Director                                          Division of IRM Governance,WO-560
Communications

 
Last updated: 10-20-2009