UNITED STATES DEPARTMENT OF THE INTERIOR
BUREAU OF LAND MANAGEMENT
WASHINGTON, D.C. 20240
http://www.blm.gov
 
June 30, 2006
 
In Reply Refer To:
1120 (610) P
 
EMS TRANSMISSION 07/07/2006
Instruction Memorandum No. 2006-187
Expires:  09/30/2007
 
To:                   ADs, SDs and  CDs
Attn:                External Affairs Chiefs
 
From:               Assistant Director, Communications
 
Subject:           Use of Paid Advertising
 
Program Areas: External Affairs
 
Purpose: This Information Memorandum provides guidance regarding use of paid advertising by the Bureau of Land Management. 
 
Policy/Action: Department of the Interior policy as outlined in 470 DM 1 on advertising is as follows: 
 
E. Paid Advertising. It is not the general policy of the Department to use paid advertising in any publication in connection with its programs and activities, except where special legal requirements and authority exist.  In the event that any bureau or office believes paid advertising is necessary because of the significant benefits it affords in enhancing public participation, prior approval must be obtained from the bureau public affairs office.
 
The following link provides the complete text of this Chapter. 
http://elips.doi.gov/app_DM/index.cfm?fuseaction=searchDM&keyword=advertising
 
DOI has delegated approval authority for paid advertising to the External Affairs Chiefs of each agency. Therefore, the BLM is providing the following guidance:
 
Consistent with existing BLM policy, the Washington Office must approve all requests for national print, TV, radio and web-based advertising and State External Affairs Offices can approve state and local advertisements under the following circumstances:

 
  • Promotion of wild horse and burro adoptions.
 
  • To meet specific human resource recruitment goals; e.g., positions that require exceptional technical qualifications or foster a more diverse workforce.
 
Expenditure of funds must comply with existing BLM procurement guidelines.
 
If another situation presents itself as requiring use of federal funds for an advertisement, the State Office External Affairs staff should consult with the Washington Office Public Affairs Division Chief to discuss additional justification, forms and approvals that may be necessary.
 
 
Signed by:                                                                   
Authenticated by:
Bob Johns                                                                   
Robert M. Williams
Acting, Assistant Director                                            
Division of IRM Governance,WO-560
Communications