U.S. DEPARTMENT OF THE INTERIORBUREAU OF LAND MANAGEMENT
UNITED STATES DEPARTMENT OF THE INTERIOR
BUREAU OF LAND MANAGEMENT
WASHINGTON, D.C. 20240
November 17, 2010
In Reply Refer To:
8300 (WO-250/OC-531) P
EMS TRANSMISSION 11/29/2010
Information Bulletin No. 2011-011
To: All State Directors and National Landscape Conservation System Director
Attn: Recreation and National Landscape Conservation System Program Lead
From: Division Chief, Recreation and Visitor Services
Subject: Bureau of Land Management 2010 Visitor Satisfaction Survey DD: 01/07/2011
Program Area: Recreation, Travel, Tourism, Visitor Services, National Landscape Conservation System, and Management Systems.
Purpose: This Information Bulletin (IB) documents the decision to continue the Bureau of Land Management (BLM) Visitor Satisfaction Survey through calendar year 2011. This IB requests that each state director, (with the exception of the Eastern States Director), in collaboration with their State Recreation Program and National Landscape Conservation System (NLCS) Program Leads, select two sites in their respective area of jurisdiction for visitor satisfaction surveying. The Eastern States Office (ESO) may also participate at their discretion.
The annual visitor survey provides the BLM with both data for reporting results using national performance measures required under the Government Performance and Results Act (GPRA) of 1993, and information regarding visitors’ satisfaction with value for fees paid. This survey also provides BLM site managers with vital information on visitor satisfaction with facilities, interpretation/education programs and materials, road/trail maintenance, staff service, and general recreation management.
Policy/Action: Each state office (except the ESO) is asked to complete the following steps:
In choosing these two sites/areas, please consider the following requirements:
Once each state’s site/area nominations have been approved by the National Recreation and Visitor Services (NR&VS) Division, the site selections will be forwarded to the Principal Investigator, Jennifer Hoger Russell at the University of Idaho, who in turn will get in touch with the site contact person named on the site profile, to develop a sampling procedure. The following will then take place:
Timeframe: Each state office should submit a completed Site Profile (Attachment 3) for each of their two site selections by January 7, 2011.
Budget Impact: The BLM Washington Office has a $65,000 contract with the University of Idaho to print the survey (individualized with BLM site names), provide surveys and locked drop boxes for completed surveys, establish a sampling protocol for each site, enter data, analyze the data, and prepares both national and site reports on the results. In addition, administering the survey will require 80–140 hours of paid staff or volunteer time at each of the 22 sites selected to participate in the survey.
Background: The BLM Visitor Survey has been conducted annually since 1999 (with the exception of 2002). The 2011 survey instrument has ongoing month-to-month OMB approval, as the Department awaits renewal of the expedited (generic) clearance process.
Annual visitor surveys are required as part of the Annual Performance Plan mandated under GPRA which stipulates meeting explicit long-term goals related to Recreation and NLCS customer satisfaction measures.
Manual/Handbook Sections Affected: None.
Coordination: NR&VS Division (WO-250) and the NOC-DRS (OC-570).
Contact: For more information, please contact either Andy Tenney, Branch Chief, Planning and Resources Branch (WO-251) at 202-912-7094, or David Baker, Outdoor Recreation Planner, NOC/DRS at 303-236-6313.
Signed by: Authenticated by:
Gary G. Marsh Robert M. Williams
Acting, Division Chief Division of IRM Governance,WO-560
Recreation and Visitor Services
|Last updated: 12-07-2010|
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