U.S. DEPARTMENT OF THE INTERIORBUREAU OF LAND MANAGEMENT
UNITED STATES DEPARTMENT OF THE INTERIOR
BUREAU OF LAND MANAGEMENT
WASHINGTON, D.C. 20240
May 14, 2010
In Reply Refer To:
1115 (172) P
EMS TRANSMISSION 05/19/2010
Information Bulletin No. 2010-075
To: State Directors and Assistant Directors
From: Deputy Director
Subject: Bureau of Land Management (BLM) Youth Program Mascot
Purpose: The purpose of this Information Bulletin (IB) is to introduce “Seymour Antelope” as the new mascot for the Bureau of Land Management’s (BLM) Youth Program.
Background: In August 2008, BLM-New Mexico introduced “Seymour Antelope” as the State mascot, focusing attention on BLM’s efforts to be good stewards of the land and restore impaired habitats to a more healthy and productive condition. Seymour conveys important messages not only about habitat but about the value of the public lands in general. Since Seymour was introduced in New Mexico, this approachable, friendly mascot has made numerous appearances at public events, proving to be especially popular with children.
Action: Because of the success of Seymour in New Mexico, the BLM is adopting Seymour Antelope as the national mascot for BLM’s Youth Program. In New Mexico, Seymour has appeared at the annual New Mexico state fair, parades, and various external and internal events at the state office. Seymour is very effective at drawing the attention of both children and adults, which provides an opportunity to engage the public in conversation about the value of public lands and the importance of caring for them.
The Washington Office (WO) is working with a contractor to make six costumes available for use by BLM offices at public events throughout the year. An Intranet site will be created with information about the costumes as well as ordering information. The site will also include guidelines for use, including safety precautions. States will be advised when the costumes are available and a link will be provided to the Intranet site. In the meantime, I am encouraging all States to consider ways in which they can use BLM’s new Youth mascot to promote appreciation and stewardship of the public lands.
If you have any questions, please contact Betsy Wooster, National Youth Program Lead (Elizabeth_wooster@blm.gov).
Signed by: Authenticated by:
Mike Pool Robert M. Williams
Deputy Director Division of IRM Governance,WO-560
|Last updated: 05-20-2010|
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