U.S. DEPARTMENT OF THE INTERIORBUREAU OF LAND MANAGEMENT
BLM, North Coast Students Continue 'Outdoors Cool' Campaign
After a successful production and broadcast last year of public service announcements celebrating the great outdoors of California's North Coast, the BLM Arcata Field Office and community partners have begun producing a second series of "Outdoors Cool!" videos for local theaters and TV stations. They encourage young people to discover locations ranging from BLM's Headwaters Forest Reserve to Eureka's Sequoia Park Zoo.
The production of four new PSAs to be released later this year is part of the BLM's America's Great Outdoors (AGO) initiative and was funded by the BLM's "Take it Outside" program that encourages young people to be active outdoors. Eight PSAs were created last year featuring Redwood National Park, Humboldt Lagoons State Park, the Arcata Community Forest, Arcata Marsh Sanctuary, Sequoia Park Zoo, Headwaters Forest Reserve and the Humboldt Bay National Wildlife Refuge. (text continues below)
The PSAs will be scheduled to run during prime family TV viewing hours and in theaters prior to the previews and feature films.
This PSA about the Headwaters Forest Reserve is just a sample of the productions that encourage youth to discover the great outdoors as an escape from video games, DVDs and technology.
The series of short videos highlights opportunities to experience the North Coast and some of the greatest natural features of California including the world's tallest trees, miles of unspoiled beaches and six wild and scenic rivers. Each PSA delivers a dual message about the importance of experiencing nature and the location of unique natural areas. All current PSAs and other information about the Outdoors Cool partnership can be found at www.outdoorscool.com.
-Julie Clark, BLM Headwaters park ranger (March 14, 2012)