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News.bytes Extra, issue 479

Outdoors  Cool!

The BLM Arcata Field Office and its North Coast partners celebrated Earth Day  by releasing to local news media outlets a series of public service announcements urging children to get outdoors.

A group of adults and chidren hold a banner for Earth Day 2011.
The partners celebrate completion of the year-long project to create the PSAs.

The "Outdoors Cool" campaign features eight 30-second video PSAs featuring local kids recreating outdoors.  They can be seen on the Outdoors Cool website:  www.outdoorscool.com.  The PSAs, which describe outdoor adventures and where to find them, will be shown during children's TV programming through the summer and fall.

The project website is an integral part of the campaign, providing a Humboldt County map with links to more than 50 recreational hot spots on the North Coast.  The site also suggests recreational opportunities, gives directions to recreation sites and includes a calendar of upcoming outdoor recreation events.

Funding came from the BLM's "Take it Outside" program which encourages healthy lifestyles through activities on the public lands.  Partnering with BLM are California State Parks, the U. S. Fish and Wildlife Service, Friends of the Dunes, the National Park Service, City of Arcata and the Sequoia Park Zoo in Eureka.

Julie Clark, of the BLM Arcata Field Office, said the partners embarked on the project to spread awareness of the natural wonders on the North Coast.  These include groves of the world's tallest trees, miles of beaches, wild and scenic rivers and attractions such as Eureka's zoo.


- Jeff Fontana, Public Affairs Officer, BLM Northern California District  5/4/11 

BLM-California News.bytes, issue 479
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Last updated: 05-05-2011